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Texas Roadhouse is bringing a taste of its iconic dine-in experience straight to your kitchen. Fans of the popular steakhouse can now enjoy its beloved bread rolls at home, thanks to a new frozen version of the restaurant’s signature side.
Walmart confirmed on Tuesday that it has partnered with Texas Roadhouse to offer exclusive access to the frozen rolls. Initially available in select Walmart locations across Indiana, Kentucky, and Ohio, the product is expected to expand nationwide in the coming weeks.
Each package includes a dozen mini rolls arranged in a bake-ready tray, complete with a honey cinnamon glaze that replicates the flavor of the restaurant’s famous honey cinnamon butter. Priced at $5.26, the frozen rolls aim to bring both convenience and that signature warmth to your kitchen.
In a statement, Texas Roadhouse acknowledged that the original fresh-baked bread served daily in its restaurants remains unmatched, but expressed excitement about making this new at-home option available to fans. “Nothing beats the fresh-baked bread we make in our restaurants daily,” the brand said. “However, we’re excited for our guests to have an inspired-by product available to them to make at home.”
The launch of the frozen rolls coincides with Walmart’s latest promotional campaign, “Walmart Deals.” Starting July 8 and running through July 11, customers can find a wide range of limited-time discounts both online and in the Walmart app. These deals are part of the retailer’s broader effort to draw in consumers amid tighter household budgets and declining discretionary spending caused by inflation.
Walmart, like many retailers, is adapting to shifting consumer behaviors and increased price sensitivity. Offering exclusive items like the Texas Roadhouse frozen rolls aligns with this strategy—giving shoppers added value and convenience while tapping into brand loyalty.
With the national rollout underway and major promotions in full swing, Texas Roadhouse and Walmart appear to be banking on comfort food and convenience to win over customers this summer.
